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A Marketing concentration prepares students to develop an understanding of consumer and organizational buying patterns and for developing successful marketing strategies. Areas in which a graduate with a concentration in Marketing can work include brand management, advertising, sales, and marketing research.
A total of 124 credit hours are required to complete the Bachelor of Arts degree in Business Administration. The course requirements for successfully matriculating in the Business Administration program with a concentration in Marketing are listed below:
Suggested Sequence of Classes
For
Marketing Concentration
|
FRESHMAN YEAR |
|
Fall Semester |
Spring Semester |
|
ENG 113 |
Freshman English I |
3 |
ENG 123 |
Freshman English II |
3 |
|
MTH 143 |
College Algebra |
3 |
CSC 103 |
Intro to Computers |
3 |
|
LANG 113 |
French; Spanish, other |
3 |
LANGUAGE |
French; Spanish, other |
3 |
|
SCIENCE |
Chem 1; Bio 1, or
Phys Sceince 1 |
4 |
SCIENCE |
Chem 1; Bio 1, or
Phys Sceince 1 |
4 |
|
KIN 113 |
Health & Wellness |
3 |
PSC 113 or PSC 123 |
US or Texas Government |
3 |
|
PSY 101 |
College Orientation |
2 |
|
Physical Education |
1 |
|
|
|
Total |
|
18 |
Total |
|
17 |
|
SOPHOMORE YEAR |
|
Fall Semester |
Spring Semester |
|
BUS 221 |
Prin of Accounting I |
3 |
BUS 222 |
Prin of Accounting II |
3 |
|
ECO 213 |
Microeconomics |
3 |
ECO 223 |
Macroeconomics |
3 |
|
ENG 213 |
World Literature I |
3 |
SPD 233 |
Public Speaking |
3 |
|
HIST 213 HIST 223 |
US History I or II |
3 |
REL 203
PHI 213 |
Religion or Philosophy |
3 |
|
MTH 233 |
Statistics |
3 |
BUS 340 |
Quantitative Methods |
4 |
|
BUS 241 |
Bus Communication |
3 |
|
|
|
|
|
|
Total |
|
18 |
Total |
|
16 |
|
JUNIOR YEAR |
|
Fall Semester |
Spring Semester |
|
BUS 331 |
Corporate Finance |
3 |
BUS 352 |
Consumer Behavior |
3 |
|
BUS 341 |
Principles of Management |
3 |
MKTG ELECTIVE |
Level: 300 or 400 |
3 |
|
BUS 342 |
Legal, Ethics, & Social |
3 |
DIVERSITY |
African American History |
3 |
|
BUS 351 |
Principles of Marketing |
3 |
FINE ARTS |
Musicianship; Intro to Arts |
3 |
|
ELECTIVE |
Level: 300 or 400
(Int’l Business) |
3 |
SOCIAL BEHAVIOR |
Intro to Soc; Intro to Psy; Soc Prob |
3 |
|
BUS 441 |
Professional Develop |
1 |
|
|
|
|
|
|
Total |
|
16 |
Total |
|
15 |
|
SENIOR YEAR |
|
Fall Semester |
Spring Semester |
|
BUS 451
|
Marketing Research |
3 |
BUS 444 |
Business Internship |
3 |
|
MKTG ELECTIVE |
Level: 300 or 400 |
3 |
BUS 445 |
Business Policy |
3 |
|
DIVERSITY |
Diversity Elective |
3 |
BUS 454 |
Marketing Management |
3 |
|
ELECTIVE |
Level: 300 or 400 |
3 |
MKTG ELECTIVE |
Level: 300 or 400 |
3 |
|
|
|
Total |
|
12 |
Total |
|
12 |
Department of Business Administration
Huston-Tillotson University
900 Chicon Street
Austin, TX 78702
512.505.3131
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