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A Marketing concentration prepares students to develop an understanding of consumer and organizational buying patterns and for developing successful marketing strategies. Areas in which a graduate with a concentration in Marketing can work include brand management, advertising, sales, and marketing research.
A total of 124 credit hours are required to complete the Bachelor of Arts degree in Business Administration. The course requirements for successfully matriculating in the Business Administration program with a concentration in Marketing are listed below:
Suggested Sequence of Classes
For
Marketing
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FRESHMAN YEAR
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Fall Semester
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Spring Semester
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ENG 113
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Freshman English I
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3
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ENG 123
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Freshman English II
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3
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MTH 143
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College Algebra
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3
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CSC 103
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Intro to Computers
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3
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LANG 113
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French; Spanish, other
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3
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LANGUAGE
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French; Spanish, other
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3
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SCIENCE I
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Chem 1; Bio 1, or
Phys Sceince 1
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4
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MTH 233
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Statistics
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3
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KIN 113
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Health & Wellness
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3
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PSC 113 or PSC 123
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US or Texas Government
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3
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PSY 101
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College Orientation
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2
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Physical Education
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1
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Total
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18
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Total
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16
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SOPHOMORE YEAR
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Fall Semester
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Spring Semester
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BUS 221
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Prin of Accounting I
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3
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BUS 222
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Prin of Accounting II
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3
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ECO 213
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Microeconomics
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3
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ECO 223
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Macroeconomics
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3
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ENG 213
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World Literature I
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3
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MED 100
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Public Speaking
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3
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HIST 213 HIST 223
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US History I or II
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3
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REL 203
PHI 213
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Religion or Philosophy
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3
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SCIENCE II
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Chem 1; Bio 1, or
Phys Sceince 1
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4
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BUS 241
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Bus Communication
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3
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Total
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15
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Total
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16
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JUNIOR YEAR
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Fall Semester
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Spring Semester
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BUS 340
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Quantitative Methods
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4
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BUS 352
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Consumer Behavior
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3
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BUS 341
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Principles of Management
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3
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MKTG ELECTIVE
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Level: 300 or 400
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3
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BUS 342
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Legal, Ethics, & Social
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3
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ELECTIVE
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Level: 300 or 400
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3
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BUS 351
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Principles of Marketing
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3
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FINE ARTS
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Musicianship; Intro to Arts
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3
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DIVERSITY
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African American History/Other
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3
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SOCIAL BEHAVIOR
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Intro to Soc; Intro to Psy; Soc Prob
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3
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BUS 441
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Professional Develop
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1
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Total
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17
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Total
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15
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SENIOR YEAR
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Fall Semester
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Spring Semester
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BUS 451
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Marketing Research
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3
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BUS 444
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Business Internship
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3
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BUS 331
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Corporate Finance
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3
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MKTG ELECTIVE
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Level: 300 or 400
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3
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BUS 445
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Business Policy
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3
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DIVERSITY
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Diversity Elective
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3
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BUS 454
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Marketing Management
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3
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ELECTIVE
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Level: 300 or 400
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3
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MKTG ELECTIVE
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Level: 300 or 400
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3
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Total
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15
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Total
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12
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Department of Business Administration
Huston-Tillotson University
900 Chicon Street
Austin, TX 78702
512.505.3131
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